From May 17 to 21, 2025, the 147th Annual Meeting of the International Trademark Association (INTA) was grandly held in San Diego, USA. Lawyer CUI Chunhua, Equity Partner at Beijing DHH Law Firm, and Lawyer ZOU Jianhong, Senior Joint Partner at Beijing DHH (Guangzhou) Law Firm, attended the event. They joined global intellectual property professionals to exchange insights and explore the forefront of the industry.
As a premier event in the field of intellectual property, the INTA Annual Meeting serves as a platform for idea exchange and resource sharing among global professionals. This year's meeting, themed "The Business of IP", attracted over 10,000 participants from 139 jurisdictions worldwide, including brand owners, in-house counsel, IP attorneys and agents, judges, government officials, scholars, and media representatives.
As one of the INTA-accredited mediators in China (with only nine mediators registered in China as of June 11, 2025) and a mediator of the Beijing Association for the Promotion of Multi-Dispute Resolution Development, Lawyer CHUI Chunhua participated in the roundtable discussion themed "Advantages of Resolving IP Disputes through Alternative Dispute Resolution Methods (Mediation)". In addition, she attended several academic forums, including the News from INTA's IP Court, where she listened to senior judges from China, the United States, Turkey, Japan, India, and other countries share the latest developments and trends in intellectual property adjudication across their respective jurisdictions.
Lawyer ZOU Jianhong attended seminars including "Choosing Your Armor: Patents vs. Trade Secrets in IP Strategy," "The Business of Video Gaming: Navigating Intellectual Property Challenges and Opportunities," and "Cross Border Data Transfer: Navigating the Legal Frameworks and Adopting Best Practices."
Taking advantage of the annual meeting, the two lawyers engaged in in-depth discussions on mutual cooperation with legal and intellectual property professionals from countries and regions including the United States, the European Union, the United Kingdom, Japan, Australia, Israel, South Africa, Saudi Arabia, Ukraine, Argentina, Brazil, and others, establishing extensive connections with peers in the international IP community.
At the same time, the two lawyers introduced DHH's business strengths and development strategy to their international peers, emphasizing the team's extensive experience in legal services for the digital economy, intellectual property, and cross-border matters. This further enhanced DHH's international influence. Looking ahead, DHH is committed to working hand in hand with global partners to jointly address the complex challenges in the intellectual property field, promote healthy and orderly industry development, and contribute to the protection and commercial transformation of innovative achievements.
As a premier event in the field of intellectual property, the INTA Annual Meeting serves as a platform for idea exchange and resource sharing among global professionals. This year's meeting, themed "The Business of IP", attracted over 10,000 participants from 139 jurisdictions worldwide, including brand owners, in-house counsel, IP attorneys and agents, judges, government officials, scholars, and media representatives.
As one of the INTA-accredited mediators in China (with only nine mediators registered in China as of June 11, 2025) and a mediator of the Beijing Association for the Promotion of Multi-Dispute Resolution Development, Lawyer CHUI Chunhua participated in the roundtable discussion themed "Advantages of Resolving IP Disputes through Alternative Dispute Resolution Methods (Mediation)". In addition, she attended several academic forums, including the News from INTA's IP Court, where she listened to senior judges from China, the United States, Turkey, Japan, India, and other countries share the latest developments and trends in intellectual property adjudication across their respective jurisdictions.
Lawyer ZOU Jianhong attended seminars including "Choosing Your Armor: Patents vs. Trade Secrets in IP Strategy," "The Business of Video Gaming: Navigating Intellectual Property Challenges and Opportunities," and "Cross Border Data Transfer: Navigating the Legal Frameworks and Adopting Best Practices."
Taking advantage of the annual meeting, the two lawyers engaged in in-depth discussions on mutual cooperation with legal and intellectual property professionals from countries and regions including the United States, the European Union, the United Kingdom, Japan, Australia, Israel, South Africa, Saudi Arabia, Ukraine, Argentina, Brazil, and others, establishing extensive connections with peers in the international IP community.
At the same time, the two lawyers introduced DHH's business strengths and development strategy to their international peers, emphasizing the team's extensive experience in legal services for the digital economy, intellectual property, and cross-border matters. This further enhanced DHH's international influence. Looking ahead, DHH is committed to working hand in hand with global partners to jointly address the complex challenges in the intellectual property field, promote healthy and orderly industry development, and contribute to the protection and commercial transformation of innovative achievements.